Financing Solutions, Merchant Banking Services, and business support are three key things that you will need to help you start your new business. You will need advice and you will need the financial services that they can provide to help you succeed. You must know why are these things crucial to your new business in order to prosper.As a new business, you will need to have the ability to provide as many payment options to your customers as possible. You will want to be able to accept checks, credit and debit cards, and gift or smart cards to increase your revenue. But, you will also want to be able to accept these payment methods safely and securely. You must also benefit from the financial advice that merchant banks can give you.The industry your business is in will determine the kind of merchant you will choose. You will want to check potential merchant websites to see what they offer in terms of specialized services for your industry. Many do offer a wide range of payment processing options tailored to the industries they serve. Match your own business needs to the merchant that offers the most for your industry for the best start possible.Each of the standard industry specializations needs a different kind of merchant services. Industries such as restaurants, retails stores, hair salons, mail order businesses and online retailers each take payments in different ways. They need to find the most ways to take payments securely in the most ways possible to help grow their business.Your business will most likely be included in one of the standard industries. You can check for merchant services that offer the most help with common payment solutions for your particular business. You may need point of sale payment terminals to accept credit or debit cards. You may want to be able to accept gift and incentive cards. You may need to process mobile commerce or Internet payments. Good merchant services will allow you to find what you need at competitive pricing, and will keep you educated and current with the newest technology and products for your industry.Not only will you need a wide range of payment processing options, but much benefit will come from financial activity reporting for the methods you choose. Your merchant services should provide these things. You should also expect good advice for lowering your overall costs of acceptance for the payment types you use.You may find that your merchant service will provide a client manager assigned to you to help manage your accounts. You may be able to consolidate accounts from several banks into one merchant bank. Having the financial expertise that comes with this is very valuable and may be a path you should consider.Education concerning risk reduction and data security is a crucial part of what merchant services will offer you. As businesses expand from local to global markets, the latest news and data security alerts become essential. It will be helpful to find the service that includes ongoing information about how to conduct financial transactions securely. You should also want to learn as much as possible about data security standards. These are key components to any excellent merchant service that you should consider as your financial partner.Financing Solutions, Merchant Banking Services, and business support are crucial elements to your new business. Look for the most resources offered when considering which merchant will become your financial partner to ensure success. You want to have expert financial advice and experienced merchant services to help you succeed.
Tag Archives: Finance
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.